The Cleveland-based color authority has announced Redend Point SW 9081 – a ‘calming blush-beige’ as their 2023 Color of the Year – and this tone will change how you use pink shades in your home. While the label of a ‘color trend’ can often feel fleeting, we predict Redend Point (opens in new tab) is versatile and durable enough to endure throughout 2023 and beyond. The brand created the hue to embody ’the idea of a destination worth moving towards’ whilst promoting the ‘spirit of discovery’ with others throughout the world – and this is something we all crave going into the year ahead. ‘Redend Point was inspired by the idea of finding beauty beyond ourselves. It is a heartening hue that invites compassion and connection into any space,’ explains Sue Wadden, director of color marketing at Sherwin-Williams. Pink room ideas may have a reputation as a fashionable color that is hard to get right – but Redend Point has made this tone instantly more accessible. ‘[It’s] subtle pink undertones make it easy to incorporate into any space. It delivers an enveloping warmth that instantly makes you feel at home,’ the expert adds. She recommends building on the earthiness of this emerging paint idea by pairing it alongside natural-looking textiles and wood accents. ‘Or create a desert oasis by layering terracotta shades and clay materials,’ This blushing color idea is best paired alongside natural decorating ideas (such as terracotta and clay), but how else does this work as a shade? The director also suggests drawing from their 2022 COTY selection (Evergreen Fog SW 9130 (opens in new tab)) to create a powerful color pairing that will ‘breathe life into every part of the home.’ ‘The color is a natural choice for those looking for a warm and joyful neutral in both interiors and exteriors. Redend Point is a beautiful color, and I can’t wait to see how consumers play with it and style their spaces,’ she says. You can also incorporate the Redend Point through a curation of specially-selected home décor items from Etsy (including include stoneware vases, hand-poured candles, modern wall art, and hand-printed linen napkins). ‘Redend Point is an ideal choice for bringing a sense of serenity and nature into any space,’ adds Dayna Isom Johnson, Etsy’s (opens in new tab) Trend Expert. ‘The unique, handcrafted items we’ve curated on Etsy can complement this soulful hue in almost any room.’ As neutrals continue to warm up, Sue and Dayna expect this blush-beige to be seen across residential and commercial spaces in the years to come – and we agree. Redend Point is certainly not going to go anywhere fast.
