H&M have previously collaborated with the likes of fashion maestros Giambattista Valli, Kenzo and Isabel Marant, but this is a first for homeware. The collection includes a range of bold and irreverent decorative pieces such as sculptures, vases, trays and boxes, and also mugs, candles, cushions and a throw. With bright colours, vivid patterns and bold accents, the store says ‘it’s a collaboration that encourages customers to live glamorously’. See our news section for more expert interiors tips, product launches, and luxury travel and property updates Known for his modern, glamorous aesthetic – with a whisper of irreverence – Jonathan established his company in New York City in 1993. The brand’s manifesto underlies everything Jonathan designs: ‘We believe colours can’t clash;’ ‘We believe minimalism is a bummer;’ and, above all, ‘If your heirs won’t fight over it, we won’t make it.’ Tapping into Jonathan’s belief that your home should make you happy, the Jonathan Adler and H&M Home collaboration focuses on the social areas of the living room (opens in new tab) and lounge, with the campaign images shot in Adler’s colourful New York City home. H&M Home’s Head of Design and Creative, Evelina Kravaev Söderberg, comments, ‘Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler. His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world.’ ‘It has been a dream to work with H&M Home. I hope people enjoy the collection as much as I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)!’ said Jonathan Adler.
