How can you get behind Joanna’s bathroom movement? Joanna reveals her bathroom storage tip – and how to transform your bathroom with the essentials you already have.  Joanna urges you to be experimental whilst arranging your bathroom storage, suggesting you invest in timeless materials to contain your daily necessities. ‘The fun thing about being creative with the way you contain things is that things that typically wouldn’t be cute, like cotton balls and Q-Tips – you can make it cute by getting cute little glass jars and putting them in a basket,’ Joanna Gaines (opens in new tab) explains.  The baskets placement is similarly important and should be placed at the forefront of your scheme, for example, on the wall or in a streamlined storage solution. Co-Owner, and Director of String (opens in new tab), Peter Erlandsson, also recommends styling these objects on a simple shelf that allows the pieces to stand as decoration – turning them into unrivaled statement pieces.  ‘Treat your shelf like a canvas, and create a work of art on top with artfully styled ‘clutter.’ Not only is it fun to create your own organic and changing artwork from your nick-nacks, but it is a great way to save space. When you lift things off the floor and use shelving as a storage solution, you create the illusion of a larger space,’ Peter says.  ‘The general rule when choosing furniture for a room you would like to extend it is to use slim-line design silhouettes which provide an overall lighter aesthetic.’ Plus, why stop at toiletries? Follow Joanna’s modern bathroom idea and play with other domestic items to upgrade your bathroom to a spa-like sanctuary. ‘The bathroom is the place to bring in soft and nurturing textures. They are also key to creating a spa-like feel in your bathroom. Nothing says spa quite like a fresh stack of plush towels placed over a towel bar, rolled in baskets or stacked neatly on a shelf,’ says General Manager of Sheridan (opens in new tab), Joanna Ross.  Who knew we could find such delight in our necessities? These designer home ideas have set new standards for multifunctionality – and our bathrooms are forever in debt to Joanna Gaines.