Beetroot is described by KitchenAid as an ‘attention-grabbing, luxuriant shade’ that reflects the vibrancy found in making the most of everyday moments… with an ‘unexpected twist on the familiar.’ The appliance powerhouse hopes that the energizing tone will push you to ‘uproot the ordinary’ and ‘see the benefits of an exquisite color block in both fashion and interiors.’ The shade is a shift for the manufacturers who crowned Honey (a vivid orange-hue) their Color of the Year in 2021. However, while the tone is a change for KitchenAid, it may come as no surprise to trend enthusiasts who know that purple is at the peak of color trends this year. Color lovers may recognize the similarities with Pantone’s Color of the Year – Veri Peri. This on-trend-tone knows how to make a statement – but you don’t need to paint your walls or invest in new cabinets to embrace the purple movement. Instead, KitchenAid has created a collection of appliances that pay homage to the hue of the moment. You can shop them below.
The Beetroot Artisan Tilt-Head 4.8L Stand Mixer
KitchenAid’s Artisan Stand Mixer is perhaps the most iconic on the market, so it’s only natural that it’s your first port of call when bringing the color into your kitchen. As one of the best stand mixers in the industry, it comes with a stainless steel bowl, flex edge beater, dough hook, wire whisk, and pastry beater. KitchenAid’s Artisan Stand Mixer received a five-star review from H&G – and you can pick it up in the color of the moment here (opens in new tab).
The Beetroot Artisan K400 Blender
From a timeless mixer to the KitchenAid’s best blender was already a kitchen staple. However, Beetroot is bringing the appliance into the most fashionable of homes. The blender features a 1.4l ribbed glass jar, 1.5 peak HP motor, and asymmetric stainless-steel blades that will make your morning smoothie feel effortless. The blender is available via KitchenAid here (opens in new tab). Alternatively, you can pick up a new blender from one of today’s best deals below. This regent hue is worth the investment, whether in your kitchen appliances or paint choices… long may the hue reign within your kitchen ideas.
